Script Template for TriSports.com Video
Stefanie Peterson
Here is my final digital storytelling script for TriSports.com. I’ve reworked it and feel I have a compelling video for the target market. Please let me know what you think!
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Video |
Audio |
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MS- Man 1 seated in chair talking to the camera at an angle, grayscale film |
Man 1- “I fell in love with the sport of triathlon; it is the ultimate physical and mental challenge.” |
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WS- Man 1 putting his goggles on outside the pool, then diving in |
Man 1 V.O. – “There is no rest for a triathlete.” |
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MS- Woman 1 seated in chair talking to the camera at an angle, grayscale film |
Woman 1: “Tris require you to put in the hours- in the pool, on the bike, and on the trails.” |
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WS- Silhouette of woman 1 cycling on her bike, background scene is the sun rising as the Tucson desert races by behind her |
Woman 1 V.O. – “There are no shortcuts in this sport.” |
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MS- Man 2 seated in chair talking to the camera at an angle, grayscale film |
Man 2: “I strive to improve my training times. Training motivates me to succeed.” |
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WS- Man 2 is doing sprint workout on the track |
Man 2 V.O. – “You have to be committed to training….” |
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CS- Man 2 face, as sweat beads are rolling down his nose in the same place as the previous shot (the track) |
Man 2 V.O. – “….sacrifice is a natural part of this lifestyle.” |
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WS- Show the Arizona Ironman race coverage of competitors getting ready to start the race |
Woman 1 V.O. – “In this sport, it’s not just about the finish line. The joy comes from the journey to the finish line.”
Background sounds: athletes breathing, announcers saying “on your mark….”, cheers |
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WS- Show the Arizona Ironman race coverage of a person struggling to finish the swim- they should look defeated. The competitor will be shown being helped by one of the race volunteers |
Man 2 V.O. – “Some races you’ll face challenges that test you.”
Background sounds: splashing sounds of swimmers, cheers |
10. |
WS- Show the Arizona Ironman race coverage of a person excelling, passing someone on the bike and looking strong |
Man 1 V.O. – “Some races you’ll attain victories.”
Background sounds: Cheers, cycling sounds- wheels spinning, breathing heavy |
11. |
WS- Show Arizona Ironman finish line of competitors persevering to finish and spectators cheering them on |
Woman 1 V.O. – “The love of the sport comes from the journey and evolution of yourself.”
Background sounds: Music, fans cheering, announcer announcing finishers crossing the line “…you are an Ironman!” |
12. |
MS- Man 1 seated in chair front shot, grayscale film |
Words on screen next to athlete: Billy Seton, Customer Service Representative at TriSports.com |
13. |
MS- Woman 1 seated in chair from front shot, grayscale film |
Words on screen next to athlete: Jill Hengels, Shipping and Receiving Manager at TriSports.com |
14. |
MS- Man 2 seated in chair from front shot, grayscale film |
Words on screen next to athlete: Jason Smith, Bicycle Mechanic at TriSports.com
Words on screen next to athlete: TriSports.com logo, web address: www.trisports.com, and tagline “For triathletes, by triathletes.”
V.O. -“For triathletes, by triathletes. TriSports.com.” |
Stefanie’s wordpress.com Blog: https://spetersonwvu.wordpress.com/.
TriSports.com
Creative Approach
TriSports.com needs a branding video with a theme of “We love what we do.” The video will be a two-minute spot. Three athletes will be interviewed as they share their passion for the sport. The video will show various shots of those athletes training, as well as them interviewing. At the end of the video, all three will be shown interviewed and saying their positions at TriSports. The songbird for the video is that TriSports.com is a company “for triathletes, by triathletes.” The revelation in the video is that these athletes are actually employees and understand what triathlon means to triathletes.
Focus
TriSports.com needs to make a branding video about the company emphasizing that the company is for triathletes by triathletes. Capturing the emotion that goes into all the training for a triathlon, and the culminating event; the hard work, dedication, commitment, sacrifice, and inspiration that the athletes and fans witness at the event. All of the employees are triathletes and this should be highlighted in the TriSports.com video. TriSports.com’s website, www.trisports.com, will show the video in the “About Us” webpage, so that visitors to the webpage can learn more about what differentiates trisports.com from its competitors.
Issues
The Company doesn’t have a great brand image, it is flat; there is no brand personality when you visit the website, the retail store, or receive the marketing materials. It lacks personality and needs to communicate a better image that aligns with triathletes. A good dose of personality and refreshing the logo and website will give the brand a big boost and many more brand loyalists. Positioning the company as a business for triathletes, by triathletes will resonate with the target audience.
Audience
The target audience is triathletes that need the right gear to help them cross the finish line. Triathletes are for the most part type-A personalities, along with ambitious, dedicated, and meticulous about training and their gear. The target market is professionals with college degrees, in their late-twenties to mid-thirties. They make at least $50,000 and are likely to buy gadgets and gizmos to help their performance, even if it is just a placebo effect. They are ambitious and goal-oriented.
Content Points
- A company for triathletes by triathletes
- The employees empathize and understand the triathlon way of life
- The employees compete in triathlons consistently
o Employees in various training for their races; then reveal that these interviewed athletes in the beginning of the video are actually employees, and ‘TriSports.com is a company for triathletes by triathletes. We get it, it’s not just a day in your life, it’s your life in one day.’
Brand
TriSports.com is a local Tucson triathlon and endurance event distributor. The owner and his wife were both triathletes, and thought to start the company during a training ride for the owner’s first Ironman. The company kicked off in 2000, and has now grown to over 50 employees with a healthy e-commerce site.
References
Perley Isaac School of Journalism. (2014). West Virginia University. IMC 634. Lesson 5: The Concept Paper.
TriSports.com. (2014). Trisports.com Website: About Us. Retrieved from http://www.trisports.com/info.html